Love it or hate it, social media (or Web 2.0 as it’s more often referred to) is taking the Web by storm. You see it in the news, in the press, hear about it on the radio – it’s a true Internet Phenomenon. It gives people the ability to communicate with their network of contacts in whatever way they desire, whether it be via blogs, micro-blogs, videos or even photos. With over 250 million people worldwide using social media in their daily lives, it’s not something that any online business can afford to ignore!
We’re going to take a look at 3 of the most popular social media sites and to consider why your business should bother with them. You’ve probably heard of each of these sites already and have an opinion of them. If that opinion is negative, then I sincerely hope that what I’m about to reveal to you is enough to make you reconsider!
YouTube
With over 78 million videos, YouTube is currently the largest video sharing site on the Internet. It’s been calculated that if you sat down to watch all of these videos, it would take more than 400 years! Added to that is the 10+ hours of new video that are uploaded every minute!
YouTube is great for businesses as not only does it give you a platform for sharing your videos, it also acts as a host. In this way, you can upload your videos for maximum exposure, and embed them back into your own websites without the need to host huge video files with your web host.
If you can create an entertaining video, the potential exists for it to go viral and drive huge quantities of traffic to your site. Used well, this strategy can be used very effectively to increase your profits.
Facebook has over 175 million users, being made up largely of affluent, technically savvy people in their late 20’s to early 30’s – typically a prime target market for Internet marketers! Users will often logon several times a day to update their status and catch up with what their friends are doing. If you can engage with Facebook users and gain their trust, you’ll find it a very lucrative channel through which to market!
Twitter is the ultimate micro-blogging site! The concept is to post something interesting in 140 characters or less. It’s hard to know exactly how many users are on Twitter, as the official figure isn’t publicized, but it’s estimated to be in excess of 6 million. Like Facebook, these users tend to be affluent, young professionals and as the rate of growth accelerates, this market will be very profitable if approached in the right manner.
One thing’s clear: social media is the way forward for reaching our target markets. The question is simply whether you will bother.
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