Social Media Marketing

We left off in part one of the article telling how companies hire other people to help then generate sales and leads to maintain a competitive edge. Some of these affiliates may be the owners or syndicated blogs. They may be able to get your advertisement out to thousands very quickly. People who are especially internet savvy and make it their business to know how to market online can focus solely on going where the traffic is, like various social networks to help build a client base.

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MySpace has millions of users, and this reason alone makes it quite the attractive means of making money on the internet for online marketers.

Facebook has revolutionized the social networking scene many times over. Internet marketers and developers worldwide are cashing in on Facebook every single day, and we’re not talking about chump change either! Several hundred million dollars is made through Facebook alone, and that figure is sure to rise with the recently added Facebook PPC program.

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The advent of Web 2.0 and social networking has created numerous opportunities for the online marketer to promote their services at no cost. The two most prolific sites in this area are Facebook and MySpace – both of them having close to 200 million registered users!
With two players of this magnitude, I’m often asked which one people should be using as part of their online marketing strategy. I’ll make it clear right from the start that I use both, but I thought it would be beneficial to others to understand the major differences between the two so that you can make your own mind up.

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Television is not what it used to be. Years ago you only had so few channels, and on those channels were advertisements to get viewers to see products and services. Viewers had little choice but to see the advertisement on television because their options were limited. Advertisers were able to make maximum use of the medium and the captive audience for a long time.

Nowadays there is cable TV, internet, satellite, you name it and people are no longer just viewers, they have been empowered and are being interactive. Many of these newer services are commercial free, that means people will opt to engage with these other channels as supposed to the ones with commercials. And even if they watch television with commercials they can always just change the channel during the commercial breaks.

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