How does a global house of brands with multiple audiences and goals manage its social streams? Build community? Sync with PR and customer services? Integrate social media with recruiting efforts?
This month’s breakfast event will feature Kristin Graham, Expedias VP of Recruiting and Engagement, as she shares insights and lessons learned on these and other questions. Youll get an overview of Expedia’s approach to social media and community building for their portfolio of global travel brands, which includes Hotels.com, TripAdvisor and Hotwire, to name a few.
In addition, Graham will delve into how social media is changing the recruiting game, sharing a mini case study on how Expedia is exploring and implementing social media to attract and recruit world class talent.
In this session, youll learn:
*How Expedia is approaching social media strategy for its multiple global brands
* Valuable lessons learned while implementing social media tools and building communities
* How Expedia is leveraging social networking to attract and recruit world class talent
Recent Posts:
- Social Media Usage
- Social Media – Why Bother?
- Social Media Trends
- Are Social Media Sites Putting Offline Papers Out Of Business?
- How Social Media Is Changing The Way We Live
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