Byron Gordon, SEO-PR, interviews Brian Boland, Manager, Performance Solutions, Facebook, about the advent of social media at SES Chicago 2009. Brian reviews the social media checklist and addresses the important questions that every business must consider when using social media as a platform. Brian defines social media as the identity that’s online enabling people to share, create and drive connections across media. Facebook users can build pages to build a dialogue and conversation with their audience and develop their customer-base. Users can also take advantage of Facebook ads as a way of promoting their products and drive people to their FB page. Brian also discusses the challenge companies find when using social media and how it effects their branding. If a business chooses to stay out of the social media conversation, then it cant influence and/or shape the conversation and develop meaningful connections with its customers.
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