Social Media News And Trends » web 2.0

Social Media Training – Essential For Every Business

admin — Sun, 13 Dec 2009 13:38:21 +0000

Despite what you may believe about Facebook, MySpace, Twitter, and other similar sites, they are not just for kids to hang out on playing games and sharing silly pictures. They are also very powerful business tools. Called social media (or Web 2.0) sites, these websites offer you an unprecedented opportunity to expand your business, gain new customers, and increase your profits like never before. It’s all thanks to the magic of interactivity. These sites connect you with your customers in very direct ways. Through them, you become not just a non-corporeal entity behind a computer screen, you become a real person they can talk to, get to know, and trust. People buy from those whom they trust. That’s why you need social media training if you want to really thrive in the 21st century business environment.

Make Friends First

The first and most important thing you should remember in your social media training is that you’re on these sites to make friends. People on Facebook and such do NOT want to be sold to, so leave off the overtly sales-oriented talk. It can actually get you banned from these sites, as it’s considered bad etiquette. Create a fan page for your business and use it to have friendly conversations with people who are interested in what you offer. You’ll make some good online friends who will likely become customers at some point based solely on their interactions with you. If they like you, they’ll want to buy from you, plain and simple.

Your Account Often

Next, remember to use your account often. If you disappear from your account for long periods of time, your fans and followers will stop visiting your page and business will slack off. Check in on your social media accounts at least two to three times a week, though if you can do it every day, that’s even better.

Brand Yourself

The final step in your social media training is to brand yourself. Even though you’re not engaging in direct sales talk, you can still create a logo for your company and use it as your profile picture on your Facebook, MySpace and other social media accounts. This way, people will think of your logo when they think of you, and will recognize it when it appears in other places. It’s a wonderful way to create brand recognition, which can increase sales throughout all aspects of your business.

350 Social Media Tactics

admin — Sun, 29 Nov 2009 01:20:24 +0000

“Discover 350 Powerful Social Media Tactics You Can Implement To Your Business Right Now For More Traffic, Leads & Sales…”

If you’re struggling trying to get more clients, customers, subscribers, traffic and sales, then you’re probably not implementing the right marketing strategies. With the latest Web 2.0 technology hitting the Internet scene, millions of people are now reaching a broader market by diversifying their strategies using social media.

Social media allows people around the world to interact with one another quickly, easily and more effectively. Traditional methods of finding more customers aren’t as effective as they use to be.

So in comes Social Media.

Social Media = More Leads, Sales and Traffic

Understanding social media can take a lot of time to learn. But luckily, you don’t have to go through the pain and hassle of finding out the best ways to use it.

I’ve created a package targeting the most popular social media platforms out there.

Introducing…

’350 Social Media Tactics’

In this unique package, you’ll receive a set 7 reports in 7 different topics, all targeted to helping YOU take advantage of high traffic social media sites…

Social Media Roadmap at MIMA Summit 09 plus some comments on Lee Odden’s presentation on SEO & Social Media (webmetricsguru.com)

Social Media – Why Bother?

admin — Thu, 08 Oct 2009 14:58:50 +0000

Love it or hate it, social media (or Web 2.0 as it’s more often referred to) is taking the Web by storm. You see it in the news, in the press, hear about it on the radio – it’s a true Internet Phenomenon. It gives people the ability to communicate with their network of contacts in whatever way they desire, whether it be via blogs, micro-blogs, videos or even photos. With over 250 million people worldwide using social media in their daily lives, it’s not something that any online business can afford to ignore!
We’re going to take a look at 3 of the most popular social media sites and to consider why your business should bother with them. You’ve probably heard of each of these sites already and have an opinion of them. If that opinion is negative, then I sincerely hope that what I’m about to reveal to you is enough to make you reconsider!

YouTube

With over 78 million videos, YouTube is currently the largest video sharing site on the Internet. It’s been calculated that if you sat down to watch all of these videos, it would take more than 400 years! Added to that is the 10+ hours of new video that are uploaded every minute!
YouTube is great for businesses as not only does it give you a platform for sharing your videos, it also acts as a host. In this way, you can upload your videos for maximum exposure, and embed them back into your own websites without the need to host huge video files with your web host.
If you can create an entertaining video, the potential exists for it to go viral and drive huge quantities of traffic to your site. Used well, this strategy can be used very effectively to increase your profits.

Facebook

Facebook has over 175 million users, being made up largely of affluent, technically savvy people in their late 20’s to early 30’s – typically a prime target market for Internet marketers! Users will often logon several times a day to update their status and catch up with what their friends are doing. If you can engage with Facebook users and gain their trust, you’ll find it a very lucrative channel through which to market!

Twitter

Twitter is the ultimate micro-blogging site! The concept is to post something interesting in 140 characters or less. It’s hard to know exactly how many users are on Twitter, as the official figure isn’t publicized, but it’s estimated to be in excess of 6 million. Like Facebook, these users tend to be affluent, young professionals and as the rate of growth accelerates, this market will be very profitable if approached in the right manner.
One thing’s clear: social media is the way forward for reaching our target markets. The question is simply whether you will bother.