If you’re struggling trying to get more clients, customers, subscribers, traffic and sales, then you’re probably not implementing the right marketing strategies. With the latest Web 2.0 technology hitting the Internet scene, millions of people are now reaching a broader market by diversifying their strategies using social media.

Social media allows people around the world to interact with one another quickly, easily and more effectively. Traditional methods of finding more customers aren’t as effective as they use to be.

So in comes Social Media.

Social Media = More Leads, Sales and Traffic

Understanding social media can take a lot of time to learn. But luckily, you don’t have to go through the pain and hassle of finding out the best ways to use it.

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• 50 Digg Tactics
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Related articles by Zemanta

• Social Media Roadmap at MIMA Summit 09 plus some comments on Lee Odden’s presentation on SEO & Social Media (webmetricsguru.com)

When you analyse the use of Facebook a social networking site for instance, you would discover that there are about 260 million active users already registered. This includes over 130 million people logging in each and every day. In fact the fastest growing age category on Facebook is 35 years and over. This is the medium where your kids could chat with their friends about what sport to go and watch the next day. You could take advantage of this great meeting place by becoming the favourite of people who visit. This is a great avenue for an international company because over 70% of all Facebook registered users are from outside the United States of America.

Twitter another social media site registered a growth rate of 752%. This is tremendous Social Media usage. In December 2008 alone they received one million visitors to their site. However sixty percent quit this social site within their very first month of usage. This is because a lot of people are not in the know as to how to utilize this opportunity to enhance their business. On Twitter there are fantastic tools which are developed by individuals which if utilized can turn your Social Media usage on automatic gear. Twitter received about 23 million special visitors in June 2009 only. All kinds of people across the world are using this social networking site. In fact it could be very chatty and sociable. Just take pains to learn it and it could prove useful in the long run.

There are other statistics that depict incredible Social Media usage. For instance Facebook and MySpace each had about fifty nine million people using their sites. Going forward Facebook has far outgrown MySpace to become the principal in the social media industry. With about sixty nine million users Facebook was ranked number one in the social media industry only in January 2009.On a monthly basis, MySpace gets about eighty million visitors while Facebook gets a whooping 1.2 billion in monthly visits only.

There are a number of other social media sites some are which are worth trying. You could start with any of the fore mentioned and your Social Media usage would never be the same.

YouTube

With over 78 million videos, YouTube is currently the largest video sharing site on the Internet. It’s been calculated that if you sat down to watch all of these videos, it would take more than 400 years! Added to that is the 10+ hours of new video that are uploaded every minute!
YouTube is great for businesses as not only does it give you a platform for sharing your videos, it also acts as a host. In this way, you can upload your videos for maximum exposure, and embed them back into your own websites without the need to host huge video files with your web host.
If you can create an entertaining video, the potential exists for it to go viral and drive huge quantities of traffic to your site. Used well, this strategy can be used very effectively to increase your profits.

Facebook

Facebook has over 175 million users, being made up largely of affluent, technically savvy people in their late 20’s to early 30’s – typically a prime target market for Internet marketers! Users will often logon several times a day to update their status and catch up with what their friends are doing. If you can engage with Facebook users and gain their trust, you’ll find it a very lucrative channel through which to market!

Twitter

Twitter is the ultimate micro-blogging site! The concept is to post something interesting in 140 characters or less. It’s hard to know exactly how many users are on Twitter, as the official figure isn’t publicized, but it’s estimated to be in excess of 6 million. Like Facebook, these users tend to be affluent, young professionals and as the rate of growth accelerates, this market will be very profitable if approached in the right manner.
One thing’s clear: social media is the way forward for reaching our target markets. The question is simply whether you will bother.

Which ever avenue you chose there are multiple ways to get your thoughts and opinions out there. Virtually every avenue you can take allows for content syndication of any nature. In this first part of a two part article we will look at two popular multimedia formats being used by millions of people everyday at some of the most popular social media sites.

Online Videos

Youtube is one big example of what you can call one of many syndication services. When this site first begin it was not really a big thing. People would just go on and make silly videos. Now there are topics on there about virtually every subject you can think of. You can record events using a camera phone and upload them to this social media site and the content will be available for anybody to see.

Youtube is one of the heaviest trafficked sites on the net. People really want to be seen and heard and they want to use this form of online video syndication to spread their message across as many social media sites as possible. You can put up a video and have several people take your video and put it onto their websites and weblogs for all their visitors to see.

Podcasting and Internet Radio

Not all people like to put their face on the internet for everyone to see. They would prefer to be able to get their voice out there without people being able to actually see them, just hear them. It is absolutely incredible that anybody, even a little kid if they wanted to, can go online and use a media syndication service like blogtalk radio or a free podcasting service to record full shows on any topic they wish. Just in case you do not know, a podcast is a recorded or live show that is done and then can be downloaded and distributed anywhere the user wants.

Blogtalk radio allows for users to use their phone to record shows live. They are then able to save them into their personal account page within this network where it can be listened to or downloaded at anytime. So in essence you are able to have your own online radio show.

People can call in on their phones while you are talking and listen to you talking live. You can even click over to them so that they are able to talk on you radio show. You can add your own sounds and background music. You can have special guest, do online interviews and the like. The only downside is that you can only use it for a maximum of two to three hours at a time and then the system shuts you out.